Using Television, Radio and Digital Content to Enhance the Value and Image of Your Products

Game shows, talk show reality shows, syndicated programming, cable television, streaming channels…and then radio which has been around forever all offer great opportunities to integrate your products into their content. How do you do it? And how do you do it cost effectively?

Let’s do a little show and tell and chat about ways to get your products on these platforms.

Rick Thomas was the lead on setting up Priceline.com into radio promotions and television product integration and was part of the launch of that incredible brand. RDR Promotions was a partner agency to Radio Direct Response (now The Radio Agency), a direct response company that measured results and response from either toll-free numbers, increased web traffic or an increase in audience levels for broadcast shows. The goal for him working with brands is to drive response, move product and generate sales.

Now based in Los Angeles, he’s worked with many different television shows and major brands for Product Integration and Sponsorships including The Steve Harvey Show, The Ellen DeGeneres Show, The Price Is Right, NASCAR Angels, Rachael Ray, LIVE with Regis & Kelly, Who Wants to Be a Millionaire, Wheel of Fortune, Jeopardy, The CW’s Masters of Illusion and History channel.

Additional brands he has worked with include TiVo, Texas Instruments, AutoTrader.com, USAA, The Home Depot, Master Lock, Sears Auto Center and Wounded Warrior Project